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Creating New Superstars

 

A NEW BUSINESS BOOK FROM FATUZZO BOOKS

In our newest book, Creating New Superstars, we the authors set our sights on the future. Yes we identify and examine today’s Superstar Companies, but our focus is on embryonic new Superstars and the technology “Superplatforms” that will enable them.

Technologies and business – forever intertwined as the future unfolds. Superstar Companies and technology Superplatorms shaping the world. That’s what our book is all about.

BOOK DESCRIPTION

Creating New Superstars

CREATING NEW SUPERSTARS: A Guide to Businesses that Soar above the Sea of Normality by Ennio Fatuzzo and Carol L. Fatuzzo.

“Creating New Superstars” is a book that starts by looking at a new phenomenon—companies that grow exponentially even after they become giants. We call these select companies “Superstars.” More specifically, our book is about how the intersection of explosively advancing technology superplatforms (what we call technology “Launching Pads”) and todays revolutionary “Agents of Change” has created an environment where Superstars can exist.

Yes, the book addresses the needed revolution in business management, but it is more about new technology and science. Why? In today’s fast-paced, technology-rich environment, it is impossible to ignore these forces that are shaping the future for business and for humanity. As we show, businesses and technologies have become irreversibly intertwined.

The book begins by highlighting a few, extremely successful Fortune 500 companies— ones we define as “Superstars” on the basis their continuing spectacular financial results. These Superstars, unlike other large companies, have exhibited exponential growth for over a decade. But such hyper-growth of very large companies is new and very uncommon. How can others learn from their extreme success and the path they have followed? How can potential new Superstars be identified as they begin to develop?

Although there is no single recipe for answering the above questions, the book describes key common factors that led to the creation of specific Superstars—Genentech, Amgen, Gilead Sciences, Amazon and, of course, Apple. Yes, topics such as the act of creation and unconventional leadership are addressed, but the focus is on what we believe to be the most important ingredient—exponentially advancing technology “Launching Pads.” The book describes three current Launching Pads (Microelectronics, the Internet, and Biogenetics) and shows how their symbiotic relationships have resulted in today’s Superstars.

Although understanding today’s Launching Pads and Superstars is interesting, it is not the objective of the book. Rather, we use this information to predict and describe emerging areas of technology and science that have the potential to be “breeding grounds” for new Launching Pads. This includes exploring the possible future impacts (good and bad) of these explosive technologies on the business world, and by implication, on the human race.

Summing it all up, “Creating New Superstars” offers guidance to those who are looking to launch new businesses and to those who are already working in the trenches trying to imagine brighter future for their company. Additionally our book provides insight for job-seekers looking for exciting careers in high growth businesses and for those seeking to invest wisely in the future.

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MORE INFORMATION

Creating New Superstars is available in both paperback and Kindle formats from amazon.com. For additional information and other business leadership offerings from Carol and Ennio Fatuzzo, visit our authors’ Web site: fatuzzobooks.com.

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