Fatuzzo Books Blog

Following is the PREFACE that can be found in our newest business book “Creating New Superstars: Businesses that Soar above the Sea of Normality.” It explains how and why this we wrote and published this book.

Book Preface

Why have a few, extraordinary, Fortune 500 companies grown exponentially in revenues (annual growth rates of more than 30%) for at least the last 10 years, compared to a median Fortune 500 company that has grown at a mediocre 3.9% per year over the same period of time? Is the emergence of these giant “Superstars” a new phenomenon; and if so, why? What would it take for existing, healthy companies to achieve similar extreme growth, or at least significantly improve their performance? How can entrepreneurs maximize their chances for creating new Superstars? How can those seeking exceptional careers or investments identify high growth areas? On what types of companies should they focus?

Intrigued, we began a quest to answer these questions and others about extreme growth and highly successful, large businesses. Only later, did we consider writing a book. But why would we write one more business book? The answer is we believe we have uncovered important and exciting new information that can provide insight and direction to ambitious business leaders (both existing and potential). We also feel that our perspectives from the real world of business are a practical complement to advice from the often theoretical world of academia.

Thus we decided to turn the answers to our questions into a book, but what kind of a book? Yes, we wanted it to be a guide for achieving extreme business growth. But is that a book about business creativity and brilliant leadership, or is it one about identifying and building on fast-developing technology super-platforms (what we call “Launching Pads”)?

As we followed the evolution of our identified Superstars, it became clear: both are essential. For example, if the goal is starting a new business, the question of which type of business is obvious. But the answer can be elusive because a “flash of insight” or a “life-changing scientific discovery” or a “disruptive technology” is needed for the creation of a highly successful one. Without that innovation, nothing “big” happens. And that isn’t all. The desire for exceptional results also becomes a question of what kind of leadership is needed to achieve “extreme” success in today’s rapidly-changing, chaotic world.

So, while our book addresses exceptional leadership and the needed revolution in business management, it is just as much about the power of new technology and science. In our fast-paced, technology-rich environment, it is impossible to ignore these forces that are shaping the future for business and for humanity. Successful new businesses and new technologies have become irreversibly intertwined. Because of this, we first focus on the technology Launching Pads that have created or enabled the current Superstars and may still create others.  But what comes next? To provide new entrepreneurs, job seekers, and even investors with a head start, we explore several rapidly-advancing areas of science and technology that we predict will be the breeding grounds for future Superstars.

Summing it all up, with its focus on how to identify and/or create highly successful new businesses capable of extreme growth, our book is aimed at job-seekers and investors seeking exceptional opportunities, and at entrepreneurial “free spirits” who are ambitious enough to want to make a big difference, who are willing to take risks, and who are open to embracing new and unconventional concepts and technologies to achieve “far better than average” results.

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“Creating New Superstars: Businesses that Soar above the Sea of Normality”

by Ennio Fatuzzo and Carol L. Fatuzzo

Available from amazon.com in both paperback and kindle formats.